The American Cleaning Institute has been honored with two 2025 PRNEWS Digital Awards, highlighting the association’s innovative digital communications work.
ACI’s Class of Clean: For College Cleaning Success and Beyond won in the NIL (Name/Image/Likeness) Campaign category, celebrating how the social media campaign leveraged student athletes as influencers. ACI’s Class of Clean arms college students with an arsenal of highly visual and informative resources, addressing everything from the basics of cleaning and laundry to dividing cleaning responsibilities in shared living spaces.
Pint-Sized Laundry Room Underscores Safety Can Be Prioritized in All Spaces, which highlighted ACI’s collaboration with Dr. Kwandaa Roberts, creator behind @TinyHouseCalls, received an Honorable Mention in the Micro Influencer Campaign category. As part of ACI’s Packets Up! campaign, the partnership reminded parents and caregivers to properly use and store laundry detergents out of sight and reach of young children.
“No matter where you are in your cleaning journey, whether you are a college student cleaning for yourself, or a caregiver cleaning for your loved ones, our Class of Clean and Packets Up! campaigns provide invaluable guidance and reminders to ensure everyone stays safe and healthy,” said Jessica Ek, ACI Associate Vice President, Strategic Communications. “We thank our partners at BRG Communications for their great work in supporting the execution of these campaigns.”
The American Cleaning Institute® (ACI – www.cleaninginstitute.org) is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors. ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.